Lifestyle Media, Popular Culture and Taste

  • Tominc, Ana (2025): Celebrities and Food. In Elgar Encyclopedia of Food and Society Edited by Lewis Holloway, Michael K. Goodman, Damian Maye, Moya Kneafsey, Alexandra E. Sexton and Ana Moragues-Faus. 77-79.
  • Tominc, Ana (2023): Book Review of Hollows, Joanne: Celebrity Chefs, Food Media and the Politics of Eating. European Journal of Cultural Studies.
  • Tominc, Ana (2023): Book Review of Contois, Emily, Diners, Dudes and Diets. How gender and power collide in food media and culture. Gastronomica.
Wine Writing as Lifestyle Writing
  • Tominc, Ana and Nikki Welch (2022): Wine Writing as Lifestyle Writing: Communicating Taste and Constructing Lifestyle in the Saturday Times Wine Column, in Routledge Handbook of Wine and Culture, edited by Steve Charters, Marion Demossier, Jackie Dutton, Graham Harding, Denton Marks, Jennifer Smith Maguire, Tim Unwin. New York, London: Routledge.
  • Welch, Nikki and Ana Tominc (2021, online 2019): Is Wine Consumption in Britain Democratizing? Communicating Class and Taste through the Saturday Times Wine Column (1982-2017). Social Semiotics, 31 (4), 652-669.
Wine Writing as Lifestyle Writing
“In the time of greater reliance on social media than on newspapers, newspaper expert advice is increasingly competing with non-expert lifestyle advice and even the advice of amateur wine reviewers and influencers. This trend is not unique to wine advice, however, as the traditional gate-keeping authority once given to experts (and newspapers) has been diminishing for decades (Hanke 1989 ). In this sense, MacQuitty’s lifestyle wine writing described in this chapter is an illustration of this trend, as her wine columns, heavy in metaphor, intertwine descriptions of wine taste with the expert-backed ‘winespeak’ language that masterfully merge the need for an expert with an accessible format of wine advice.” (p. 200) More
  • Pierce, Nadine, Paolo Casteltrione and Ana Tominc (2020):  Growing online. Activist identities in the ‘Grow Your Own’ English blogging community, in Identity and ideology in digital food discourse: Social media interactions across cultural contexts, edited by A. Tovares and C. Gordon. London: Bloomsbury.
Vegan Neo-Nazis and Anti-Semitism on Youtube
  • Forchtner, Bernhard and Ana Tominc (2017): Kalashnikov and cooking-spoon: neo-Nazism, veganism and lifestyle cooking shows on YouTube. Food, culture and society, 20 (3), 415–441.
Neo-Nazis cooking on Youtube
This article speaks to the rise of neo-Nazi cooking shows on social media in Germany where neo-Nazi propaganda has long been forbidden in legacy media. Through food, the group was able to communicate their anti-Semitic messages, while following all the established norms of a cooking show.
  • Forchtner, Bernhard and Ana Tominc (2017): Balaclava Küche: Extreme Rechte – Veganismus – Lebensstil. Eine semiotische Perspektive [Balaclava Kitchen: Extreme Right – Veganism – Lifestyle. A Semiotic Perspective], in Diskurse des Alimentären [Alimentary Discourse], edited by H. Dingeldein and E. Gredel.  Münster: LIT Verlag.
  • Tominc, Ana (2014): Tolstoy in a recipe. Globalization and cookbook discourse in postmodernity. Nutrition and Food Science. Special issue Gastronomy and food, 44 (4), 310–323.
  • Tominc, Ana (2017): The Discursive Construction of Class and Lifestyle. Celebrity Chef Cookbooks in post-Socialist Slovenia. Amsterdam: John Benjamins. Download Introduction
Transformation of Culinary Discourse
“One of the central perspectives through which these cookbooks are studied in this work is that of the transformation (or diversification) of local discourses as a result of the global media interventions in a post-socialist space.” (p. 5)